About Us
Established in 2011, BlueStone is India's leading destination for high quality fine jewellery with strikingly exquisite designs. We aim at revolutionizing the fine jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and customer experience. In a short span of time, BlueStone has built a large family of loyal consumers in India and abroad.
We house more than 8000 unique designs for you to choose from. All these designs are crafted to perfection with utmost care giving you the flexibility to customize the product's gold purity and colour or diamond clarity to suit your needs.
Our stores have been instrumental in spreading the shine of BlueStone and bringing us closer to you. With world class experience, friendly staff and the dazzling beauty of exquisite jewellery, every store is a sparkling gem.
With an award-winning design team that pays great attention to detail, each of our products are a symbol of perfection. With cutting edge innovation and latest technology, we make sure the brilliance is well reflected in all our jewellery.
We also offer a 30 Day Money Back guarantee, Certified Jewellery and Lifetime Exchange. You can also experience luxury shopping from the comfort of your home with our complimentary Try At Home service.
Design & Craftsmanship
The Craftsmen Of BlueStone 
Jewellery Crafted With Love We take careful note of prevailing jewellery trends and customer feedback to bring you the best. With our made-to-order model, each individually crafted piece goes through several quality checks before reaching your doorstep. Whether it is plain gold, diamond or gemstone jewellery that you desire, we have a design to suit every mood, budget and occasion.
The BlueStone Advantage
Our Milestones
Our Investors
Accel is a leading venture capital firm that invests in people and their companies from the earliest days through all phases of private company growth. Acko, Atlassian, BlackBuck, BlueStone, BookMyShow, Braintree, BrowserStack, Cloudera, Collectabillia, CureFit, DJI, Dropbox, Etsy, Facebook, Flipkart, Freshworks, Housing-PropTiger, Lookout Security, Mitra Biotech, MuSigma, Myntra, Ola, Paxata, Portea, Qualtrics, Samunnati, Slack, Spotify, Supercell, Swiggy, UrbanClap and Vox Media are among the companies the firm has backed over the past 30 years. The firm seeks to understand entrepreneurs as individuals, appreciate their originality and play to their strengths, because greatness doesn't have a stereotype. For more, visit www.accel.com, or www.twitter.com/accel_india
Kalaari Capital is an early-stage, technology-focused venture capital firm with $650 million in assets under management. Since 2006, they have empowered visionary entrepreneurs building unique solutions that reshape the way Indians live, work, consume and transact. Along with capital, they focus on a long-term partnership with entrepreneurs to help unlock large value through disruptive innovation.
Saama is an investment firm with a balanced and diversified approach to investing in the growth of the Indian economy. Saama's team brings a varied set of experiences and backgrounds which allows them to help their entrepreneurs and companies with guidance and support as they seek to build great companies. Entrepreneurs value Saama for being collaborative, knowledgeable and engaged, as they take an active role in helping them with operational, financing and strategic matters.
Mumbai based IvyCap Ventures invests in early and growth stage ventures started by entrepreneurs from premier education institutions of the country. IvyCap focuses on investing in early and growth stage companies across sectors such as Healthcare, Education, Food based businesses, Technology, e/m-Commerce and other innovation oriented businesses. Their investments include Reuters Market Light, Aujas, FieldEZ, Vinculum, Elixir Lab Group, eShakti, Purplle.com and Sokrati.
RB Investments is a Singapore based Venture Capital firm, that invests in people with visionary ideas. RB Investments assists portfolio companies in developing and executing strategic growth, building the board and executive management team, exploring capitalization structures, pursuing growth mergers and acquisitions, and enhancing market presence. RB Investments empower entrepreneurs with the tools and resources they need to create great businesses and help them to build their legacy.
Dragoneer Investment Group is a San Francisco, CA based long only, growth oriented public and private investor. Its notable investments include Flipkart, Airbnb, Instacart, Dollar Shave Club and Wealthfront.
Iron Pillar is a venture growth investor focused on mid stage technology investments in India. Headquartered in Mumbai, with a presence in Mauritius, Palo Alto, Shanghai and Singapore, the 6-member Iron Pillar founding team brings 100+ years of combined experience and directly relevant and complementary skill sets in venture investing, M&A/investment banking, operations and technology. They actively partner with technology entrepreneurs and early stage investors to support companies by leveraging their experience and networks in India, the U.S. and China/Asia.
Our Management
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Gaurav Singh Kushwaha CEO and Founder -
Sudeep Nagar COO and Co-Founder -
Vipin Sharma Chief Merchandising Officer -
Rumit Dugar Chief Financial Officer -
Harshna Dadu Head of Marketing
Gaurav Singh Kushwaha Gaurav Singh Kushwaha is the founder and CEO of BlueStone, one of India's leading omnichannel fine jewellery destinations.
An alumnus of IIT Delhi, Gaurav has helmed two category defining start-ups during his career of over 20 years. His foray into entrepreneurship saw him leveraging the early social media wave to create India's first Web 2.0 portal.
Gaurav founded BlueStone in 2011 with the vision of digitally revolutionising the fine jewellery segment. Today, the brand boasts a robust omnichannel ecosystem that enables consumers to start their purchase journey online and browse an endless aisle of 7500+ designs. His vision is backed by funding from stalwarts like Nikhil Kamath, the Co-Founder of Zerodha, 360 One, InfoEdge Ventures, Accel Partners, Kalaari Capital, Saama Capital, Hero Enterprises, and more.
Sudeep Nagar Sudeep Nagar is the co-founder and Chief Operating Officer of BlueStone, one of India's leading omnichannel fine jewellery destinations.
An alumnus of IIM Ahmedabad, Sudeep has worked with several multinationals with a special focus on tech and sales. With extensive experience in software and luxury real estate, he joined BlueStone nearly a decade ago.
Since then, Sudeep has been instrumental in making BlueStone a vertically and digitally integrated organisation. He leverages the fine jewellery retailer's proprietary technology ecosystem to ensure consumers have a seamless experience across the omnichannel retailer's D2C website, the app and stores, from design to delivery. Initiatives under his leadership have also seen an impact on the business front - curtailing critical wastage, improving speed to delivery and maintaining lean operations overall.
Vipin Sharma Vipin is Chief Merchandising Officer of BlueStone, one of India's leading omnichannel fine jewellery destinations.
An alumnus of SPJIMR, Vipin started his career with Tanishq. Soon after, he co-founded Oyzterbay, a jewellery retailer for young and working women. A stalwart with nearly two and a half decades' experience, Vipin was instrumental in developing Azva, a World Gold Council brand featuring contemporary alternatives for Indian weddings.
As the Merchandising chief, Vipin is leveraging his jewellery and luxury goods expertise to keep pace with today's customer-driven retail environment and advance the scale of BlueStone's design story by pioneering new categories, furthering product development and creative merchandising. Apart from creations that catch the eye, he's also designing an innovative digital ecosystem that enables data-driven decisions to redefine a largely instinctive category.
Rumit Dugar Rumit Dugar is the Chief Financial Officer of BlueStone, one of India's leading omnichannel fine jewellery destinations.
An alumnus of SPJIMR, Rumit is a seasoned veteran in the financial world with extensive experience in investment banking and corporate finance. Before joining BlueStone, he was an Asiamoney rated analyst who was delivering impact-centric solutions as a part of the equities business at leading institutions like J. P. Morgan and led the finance function at publicly listed companies like Niyogin, a neobanking platform.
As CFO, he leads finance and governance at BlueStone. His experience in public markets, governance and fintech & technology is integral as the organisation looks to scale using tech- enabled finance and automation to support growth.
Harshna Dadu Harshna Dadu is the Head of Marketing at BlueStone, one of India's leading omnichannel fine jewellery destinations.
An alumna of MICA, she started her career with Kantar IMRB. Leveraging her comprehensive data and consumer insights acumen, she has held an array of marketing roles across brands like Lenovo and Amazon in the e-commerce and tech industry. Extensively experienced in launching digital brands and products, Harshna has been instrumental in building brand awareness, loyalty and topline impact.
At BlueStone, she is catering to evolving consumer preferences through end-to-end brand and marketing strategy, ensuring 360° storytelling about latest categories and collections. A seasoned marketeer, she is adding to the brand's growth story and omnichannel play by crafting contemporary experiences for its audience.
